Making a brochure can be a fun manual activity for a rainy day, or it can be an important part of your work experience. In either case, there are several methods of making brochures, either with the help of a computer or by hand.
Method 1 of 3: Make a brochure by hand
Step 1. Fold two pieces of A4 size paper in half horizontally
One of these pieces of paper will be the cover and the other will be the back of the brochure. The two pieces will form the pages inside the brochure. Horizontally, means hamburger style.
Step 2. Make notches on the fold of one of the pieces
Make sure to cut it at the top and bottom. The notch should be about three centimeters.
Step 3. Fold the other piece in half vertically
Do not mark the crease on this piece, just close it by pinching, as you only need to fold it to cut along the crease. If you mark the fold, the pages of the brochure will be folded.
You have to fold it hotdog style
Step 4. Cut along the fold, leaving about three inches on each side
You have to cut out the fold so that you can insert the other piece (the one with the notches). The cut should start about three centimeters on one side of the fold and end about three centimeters on the other side.
Step 5. Insert the first piece into the cutout
The most important thing is to make the notches match the cutout part, as they will be used to hold the pages in place. The more specific they are, the more polished the brochure will look.
To help you, you can gently roll up the piece with the notches so that it doesn't get bent or torn when you insert it into the cutout part. It should be rolled up vertically so that the corners are together
Step 6. Add pages if needed
The above brochure has eight pages, including the cover and back. You can add as many pages as you need (being reasonable, you shouldn't put too much stress on the center cutout, as it can tear).
- Fold a piece of hamburger paper. Make notches of about three centimeters in the fold on each side.
- Take your original brochure and find the page that shows the cutout (the location depends on your number of pages).
- Insert your new page into the cutout, rolling it up a bit to easily insert it.
- Repeat until you have the desired number of pages.
Method 2 of 3: Make a brochure on Microsoft Word
Step 1. Start the program
You need to change Word settings before you can create your brochure. You can turn an already written document into a brochure, but it's best to create the brochure layout first and then put the text in it.
Find the Layout tab. It is located in the page toolbar
Step 2. Choose the Book Layout
In Word's menu bar, find the tab Layout. Click the arrow ▼ under Margins. Go all the way down in Custom Margins. The tab will open Margins. The option Display multiple pages paragraph Pages should be on Normal. Change it to Book Layout.
Step 3. Change the settings for Margins → Binding
You don't have to do this, but it's a good idea to change the settings of Binding from 0 to 1 to prevent words from getting caught in the binding.
Step 4. Click OK when you have completed your settings
This gives you an idea of the final layout of your brochure. From there, all you need to do is add the text (or, if you already have some text, make sure it's presented the way you want it to).
You can change anything that's wrong and you can add whatever it takes to your brochure (like page numbers)
Step 5. Print your document
You need to print on both sides of the paper, otherwise your brochure will have a lot of blank pages, which you don't necessarily want. Your printer can do this automatically or you can do it manually (meaning you'll have to sit there and feed the printer paper).
If you are manually feeding paper to the printer, be sure to orient the pages correctly. Pages should not end up backwards in your brochure
Step 6. Fold the brochure
Make sure to assemble the brochure with the correct pages. This is why it is good to have page numbers. When you fold, you have to fold each page individually and then put them together.
Once you have folded the pages, you can staple them along the fold
Step 7. Download good graphic templates
The above method is the easiest way to make a brochure in Word, but you can find plenty of cool graphic designs on the internet or with Word if you want something a little more creative or appealing.
Method 3 of 3: Professionalize the brochure
Step 1. Match the style of your brochure with its purpose
For a brochure, especially a professional brochure, care should be taken to give only an overview of the subject. The reader must be informed, educated and convinced quickly.
- A brochure about a city should give some general historical information, a map of the city with the monuments indicated and the telephone numbers for taxis or for the tourist office for example.
- A brochure can also be left after a meeting to remind people who attended what they heard or it can provide information to respond to a request (if you have a specific product, the brochure gives the characteristics of the product. base to potential customer).
- There is also the type of brochure that is made for people to take it and flip through it in a queue. A brochure like this needs to be compelling to get people's attention.
Step 2. Use good images
People love pictures, there's no question. When choosing the images you want to include in your brochure, keep a few points in mind. Images have to jump off the page, because you have to capture people's attention. The images must also relate to the purpose of the brochure.
- For example: you may want to create a brochure about your Alaska rafting business. On the cover, put a color photo that shows what your business offers (tourists in inflatable rafts who see a bear, for example).
- If you cannot print in color (which is preferable), make sure your images are rendering well in black and white.
Step 3. Keep the information short and concise
Get straight to the point for your readers, whether they are tourists in your city, potential customers or colleagues. Pages filled with large blocks of text are not going to appeal to your readers.
Air the information with titles and subtitles. Information is more digestible when it is cut into small pieces that are properly labeled
Step 4. Make sure the odd-numbered pages are on the right. This may sound like a joke, but it makes a difference to the quality of your brochure
Numbering starts on the first page on the right, not the page on the left.
Step 5. Encourage your reader to open the brochure
The goal of a professional brochure is to have readers. Your information must be read.
It's important to have a strong slogan on the cover, so that potential customers and readers will want to take a look at the rest of the information
- If you have a brochure that sells a product or service, make sure your contact details are prominently displayed.
- Test your brochures before releasing them to the public. Always check that there are no errors or that the text does not have an alignment problem.