Instagram is a great app that lets you share your personal moments, but you can also use it to sell items. Do you want to reach millions of potential customers on Instagram?
Part 1 of 3: Create an Online Store
Step 1. Decide what you want to sell
Think about the posts that will attract Instagram users - your posts must be something new or different.
Most of the items sold on Instagram fall under the Beauty and Fashion categories. These kinds of items are more in demand, as long as you are offering something unique
Step 2. Look for inspiration
Find an online store that is successful on Instagram and write down how it works and what makes it famous. Don't copy her template or use her ideas exactly, but use it as an example of inspiration.
Step 3. Register your store on Instagram
Choose a unique and memorable username, but nothing too long or difficult to understand. Make it easy to pronounce and avoid using too many numbers. It is important that your potential customers can find you easily.
Step 4. Use your store logo as your profile picture
Add your store logo to your new Instagram account, then place it as your profile picture.
If you don't have a logo and can't create one, contact a graphic designer. Employ a professional creative enough to make a memorable and professional logo for you
Step 5. Edit your profile
Write a summary, a professional description of your store, with information about the items or services you offer and post it on your profile. And be sure to include your contact. Instagram does not send direct messages, so you will need to provide your valid phone number or email address.
You can also download a messaging app, which will allow you to send and receive messages related to your Instagram account. This will help you, but you should always have a contact available
Step 6. Update the relevant articles and information
Upload high-quality images of your items one at a time, so potential buyers can comment on a particular product's photo. Also update important information such as your payment methods and shipping partners. Your Instagram online store is now up and running.
Part 2 of 3: Link your Instagram account to inSelly
You can link your Instagram account to a site called inSelly.
Step 1. Log in with your Instagram username and password
Step 2. Add hashtags to the images of the items you are selling
The hashtag is: #inSelly. All of these images will automatically appear in your inSelly account, creating your own online store.
Step 3. Fill out the personal information sheet
Add PayPal email address to receive direct payments from buyers.
Step 4. Add the price and shipping cost for each of your items for sale
Step 5. Put the link to your inSelly store as website on your Instagram account
When posting new articles comment: to buy, click on the link in the bio to enable your Instagram followers to purchase articles with a single click.
Step 6. Share your inSelly store link with your friends and followers on all other social networks
This will allow them to purchase your items.
Part 3 of 3: Increase your sales
Step 1. Increase your subscribers
Each subscriber is a potential customer. Do some research online to find out how to get as many followers as possible. For beginners, try:
- link your Instagram account to your Facebook, Twitter or Tumblr accounts. Use all of your social media accounts to promote your store;
- subscribe to people, especially those you think may be potential buyers;
- be friendly and grateful to customers.
Step 2. Maintain an attractive photo gallery
Make sure your images are of the highest quality possible.
Step 3. Add the hashtags
Online sellers often use hashtags such as #forsale or #forsale. You can also use hashtags that describe the categories of your articles. For example, if you sell lipstick, you can use #beauty # makeup or # lipstick. Adding hashtags to your images will earn you more mentions I like.
Step 4. Always stay active
Don't neglect your store. Update the photos daily and feel free to repost the item photos.
Step 5. Convince other people to promote your products
You can send an article to celebrities or local bloggers in exchange for posting or promoting your products on their interfaces. You can reach new buyers this way.
- The best way to do this is to leave a comment with your addresses on someone's photo on Instagram. Ask if you can send them an article.
- You are more likely to be successful with this technique if you are looking for celebrities and others who specifically post gifts from Instagram stores.
Step 6. Solicit customer feedback
Politely ask for feedback photos when your buyers receive their items. Download feedback and cultivate positive impressions about your store.
- As you gain a lot of followers and customers, be sure to engage with them on Instagram. Like their photos, make comments. This helps move your business forward.
- Try to provide professional and courteous service. The fact that you do your business on Instagram doesn't spare you standards of professional behavior. Serve people politely and kindly, and don't be upset when customers harass you.